Building on Drucker’s framing, the new way of thinking about knowledge, that began in the mid 90s [...], was that knowledge was an organizational asset and if an asset then it needed to be managed. After all, organizations manage their other assets, (e.g. capital, people) so it made sense to also manage an organization’s knowledge – thus the term (which nearly everyone now regrets) “knowledge management”.
I am moving away from the term personal knowledge management (PKM) and using “network learning” instead, as I believe it is a more accurate term for online sense-making.
It was perceived that in thus abbreviating a name one narrowed and subtly altered its meaning, by cutting out most of the associations that would otherwise cling to it.